Forum Posts

sifat
Feb 16, 2022
In Welcome to the Forum
In life, reputation is an important thing. It's the intangible component we use to shape our thoughts and actions toward each other. A reputation is built, little by little, over a lengthy period of time. The more effort you put into the cultivation of your reputation, the stronger it will be. It's the same way in business. As consumers, we often decide to deal with brands we trust (because they have a good reputation). In the workplace, we partner with companies that have an established presence within an industry. We do this to feel safe and comfortable with our decisions. Reputations in the the digital space, however, are a different animal. There are so many more people online that each interaction is that much more impactful - for better or for worse. In the digital realm, you always need to influence your reputation, and remain aware of the external perception of your reputation so you can manage it when necessary. The digital world can sometimes be tough to navigate, so in our latest digital marketing video, we wanted to show you How to Master Online Reputation Management: Step 1: Listen to Your Customers The people who have had direct interactions with your brand - in other words, your customers - are the best bets to amplify your reputation. But you better ensure your reputation is positive in the mind of your current customers or else there's no use in having them spread it. A great way to make sure you always know what your customers are thinking is to design a feedback system. Whether it's a survey by email, a quick phone call or simply asking them in person, giving your customers an easy way to tell you what they're thinking - and then listening to them - is extremely valuable to your business. Step 2: Target Relevant Review Websites 88% of consumers trust online reviews as much as personal recommendations. After seeing this stat, there's only one thing you Philippines Photo Editor should be thinking: how to get more digital reviews. Reviews are not only important for generally building up your reputation, they're also a really powerful sales tool. Potential customers will buy from you simply based on the fact that other people - other strangers - have said buying from you is a good idea. If you can find out what channels and sites your customers use to review your business, you can then send potential customers there by featuring prominent links to the positive reviews. Step 3: Gather Customer Feedback For whatever reason, if you can't seem to get your customers to leave reviews on relevant sites and they don't fill out the surveys you send them, you might have to take a more direct approach. A real, human interaction might be the best time to gather customer feedback, so whether it's asking during a one-to-one transaction, or taking a client out for lunch, being direct is the best way to generate honest feedback. And if you don't like what you hear? Ask customers how you can improve and then promise them you'll work on it. Negative feedback in the form of constructive criticism is just as powerful as positive feedback.
0
0
6
sifat
Feb 16, 2022
In Welcome to the Forum
Reports and data are a wonderful thing for strategic direction in our businesses – but only provide us value if we know how to read and interpret them! How often have you received a report, or had to issue a report, only to wonder how useful the exercise was? Your boss is demanding a return before spending another dime on marketing, but everyone is unsure how to measure effectiveness. If we understand how to capture and utilize data with the right analysis, it can really make our decision making so much simpler. We’ve put together a quick list of the types of data that will save you money and time in your digital advertising efforts, and help you dominate your competitors over time: Local Presence Audit If you can understand how visible a business is within their local search directories, this will give you an indication of what their exposure is to potential clients in your local market – look at tools like Google My Business and Yelp. A check of the business name and any online reviews ( ie. on Google or other industry specific review sites) are available for potential customers to read. Paid Search There are tools available to test and analyze the level of paid search advertising activity that is presently being used by companies. With this information, you can then determine how much money is required up front to bid against your competitor, whether you have deep enough pockets for advertising and for which products, and also how much of it is paid versus organic search. You may decide after this research to conduct just a targeted local campaign, or that you are unable to invest in paid search due to your budget at this time. You may also see that search is a great compliment to a PPC strategy for longer term growth. The point is, obtaining this information prior to making any advertising decisions can save you a lot of money later on. Social Audit By analyzing levels of social media engagement, the frequency of content posted, as well how often competitors are sharing information on social channels, can help us determine methods that are working to develop contacts online. Does it look like your competitors have a lot of followers, are they sharing more often or more pertinent information? Are they on the right channels for your type of industry? Organic Search Audit Is your website easy to find and index? Have you submitted the site to google or other search engines for indexing? There are a number of key factors that directly contribute to a website's ability to be indexed by the search engines and be found online by searches for your particular services. Make sure you have the basics covered- these are easy fixes that will ensure you are in the game. Website Audit We can test the technical performance Photo Editing Services of each website as well as other technical factors that can affect customer usability and business conversions. Does the site load quickly? Are all the links properly working and pages loading? Do you have proper backlinks in place that show you are an authority on your topics? A competitive analysis is a great way to come up with all this information in one place and make side by side comparisons. It can help you identify key strategic openings for your campaigns and how to exploit any obvious cracks in your competitors’ online presence, making you get a leg up on your competition online. CASE STUDY: I recently helped a customer who was thinking of combining her previous real estate experience with her expanded skillset of feng-shui. It was just an idea, but she wanted to understand if there was anyone already doing this in her area and if so, could she make it work as a way to differentiate herself in her marketplace and boost her revenue with something she enjoyed doing. The agent had a general idea of who might provide this service today, but was unsure if there was actually a demand for the service. She was understandably cautious about delving into this new arm of business before doing some market research and hired us to do the analysis for her.
0
0
2

sifat

More actions