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BD Rakib
Jul 28, 2022
In Welcome to the Forum
Invite friends refers to allowing old users to invite new users through operational means to increase the number of platform users. According to the AARRR model, inviting friends belongs to the referral communication (Refer). In the Internet age, viral communication based on social networks has become a very important way to acquire users. From self-propagation to acquiring new users again, the product can form a spiral upward trajectory, and many excellent applications make good use of this trajectory to continuously expand their user groups. As the competition for Internet traffic becomes more and more intense, the cost of acquiring customers is gradually rising, and inviting friends has been paid more and more attention. Especially for products that are in the fast-growing period, they can play the role of inviting friends and achieve the effect of fission. From the perspective of operation, this article talks about some issues that need to be considered when inviting friends. 01 The status of inviting friends in product operation Different types of products, or country email list products in different life cycle stages, have different positions in the operation of inviting friends. For products that have just been launched, many are based on the communication between acquaintances, and it is very necessary to invite friends to acquire new users. Products in the growth stage need to quickly occupy the market. The role of inviting friends is also very important. Inviting friends is generally placed in a very conspicuous position in the APP. For very mature products, because the product popularity is already high, the importance of inviting friends has become lower, and some products no longer have this function. For products in some sub-vertical fields, inviting friends is more important to acquire users; such as financial management, vertical e-commerce, living consumption, etc. 02 How to increase the invitation motivation of old users? The most important thing about inviting friends is the motivation of old users. There are two motivations for old users to invite new people: The product is very novel, the function is very useful, and the content resonates with friends around you. Invite friends to get certain rewards. At present, most APPs have certain rewards for inviting friends. For example, if you invite a friend, you can get a coupon. Take Meituan selling vegetables as an example, inviting 1 user will get 30 yuan, and the maximum profit can be 500 yuan. Merchants credit card, recommend 1 person, you can redeem related products for 10 yuan.
From an operational point of view, talk about 9 issues to consider 
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BD Rakib

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