Forum Posts

Maichel David
Apr 12, 2022
In Welcome to the Forum
The Weibo read function suddenly went offline, and the originally happy two-way interaction once again turned into unresponsive self-talk, but it also gave groups who were already tired of social interaction a chance to breathe. But on WeChat, "read" may turn a tool to enhance social interaction into a car accident scene of "social accident". When you finally survived Death Friday and ushered in the weekend, your boss temporarily arranged tasks on WeChat. I originally wanted to "play dead" unscrupulously, but once the dialog box was opened with a swipe, under the clearly displayed "read", it became a "blatant provocation to the leader". Japanese drama "We Can't Be Beasts" There are no excuses for escaping, and social emotions are not understood. During the same time period, your display in the dialog box with others is "read", and you are likely to be snitched by the person Fax List you left out. "Why didn't you answer him last night and didn't answer me?" Problems that could have been avoided were magnified infinitely under "Cannot be read back". In a divorce case, the wife handed in her husband's multiple "unread" records on her Line (a WeChat-like social software) as evidence of her husband's indifference to her. The judge finally accepted this and ruled that the two parties divorced. Image source: Red Star News Unanswered = The feelings cannot be repaired. What's even more difficult to say is that in fact, whether it is "read but not read" or "unread", as long as it is displayed, it is easy to make people sad. The former is indifference and violence, the latter is indifferent. 1. Public like record "In real life, I'm the flower of the cold iceberg, and the likes on Weibo are all sand sculptures." "I am a scholar who only reads sages and sages on WeChat, and the likes on Weibo are all about the passion of idols."
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Maichel David
Apr 07, 2022
In Welcome to the Forum
As I mentioned just now, IP itself is a cultural product created by cultural people, an integrated image created by some cultural means. He itself contains values ​​and cultural concepts that are widely accepted by the audience, and is integrated into Fax List an image that the audience is willing to accept. IP itself is a product accumulated by traffic, and only traffic can shape a successful IP. Therefore, IP naturally has traffic value. In the hearts of IP fans, as long as IP appears, they must pay attention to it. This is the natural attraction of IP to fans. It is the existence of this attraction that makes it possible for IP to provide traffic to products. When the product is combined with the IP, the fans' attention to the IP will shift to the product to a certain extent. For fans, IP is a collection of certain Fax List values ​​and cultural concepts. It itself represents a strong sense of identity with the IP itself. Only because of the identity will we pay continuous attention to the IP and give it our own love. Then, for the products combined with IP, to a certain extent, the values ​​and cultural concepts behind the IP are also empowered to the products. This will allow fans to have a deep understanding of the values ​​and cultural concepts of the product, especially with IP as an endorsement, it will be easier for fans to identify with the product. We all know that for brands, values ​​and cultural concepts are the two characteristics of the vitality of the brand. The brand value of IP Fax List is equivalent to activating values ​​and cultural concepts for the brand, and giving the brand emotional and cultural attributes. Circle value is the product of traffic segmentation. There are more and more IPs appearing now, and we can see more and more similar IPs appearing. For fans, it is enough to have the best IP of the same type, but limited attention and love are not enough.
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Maichel David

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